Apparently, London loves Clubbell Yoga. Three years ago, when I had just launched this new strength and yoga fusion on youtube (before Instagram was invented) I was contacted by the graceful Brazillian yoga & pilates teacher Danielle Kleber to come teach a seminar abroad in London. At the time, I had literally just conceived the concept and the instructional videos were still in progress. Fast forward to now in 2015, the Clubbell Yoga Certification Seminar is back for a second year in a row at The Field Lifestyle Training Centre attracting local talent, yogis, instructors and several special guests from our favorite social media app for fitness: Instagram!
Photos: Courtesy of Ify, owner of Fizzcal (clothing & media)
Can a hashtag really make or break your career? #instastars
The fitness industry has changed a ton in the last three years. Now with 'Instagram stars' and apps like 'Cody App' that allow you to workout with amazing celebrity trainers, there is an enormous market both nationally and internationally. So how do we separate entertainment from quality instruction in an overly saturated market of fitness entrepreneurs? Can a hashtag ( # ) really make or break your career? You decide...
TIP 1: Use Instagram to follow people and communicate with them, NOT necessarily to build your OWN following. For example, I have under 1000 followers. But I can get an immediate response from people like Mike Fitch, creator of Animal Flow because I use it for networking... not necessarily content. I also invited one of his Animal Flow coaches - @rachpt as a guest to my seminar, via Instagram... very excited to meet likeminded movement & flow coaches. My actual Clubbell Yoga content is on my own website(s) and youtube... this keeps me able to connect with people in real life at my workshops and seminars, and not as bogged down with daily posts during my personal practice.
Agree or disagree? You may have a different view, and that is totally okay - start the dialogue in comments below.
The yoga and fitness market are almost completely saturated. Now, the term "saturation" may seem to be used in a negative way at first glance... but I look at the high concentration of quality movement artists putting their content up on Instagram as a very healthy thing. I would rather have too many qualified movement coaches out there than not enough. Nowadays, finding inspiration to move better is as easy as opening up an app and pushing a heart button. Or buying a pair of leggings from a new up and coming yoga brand. Or booking a retreat online... right?
Well, that is almost true. What I have found is that though there is a ton of ‘content’ out there on the web, easily accessible on the iphone, it’s what we do with that inspiration that matters. Physical training of any kind is cumulative. So 80% of our time is used up by watching videos and 20% is spent trying out a couple of movements/flows here and there then we really aren’t reaching our maximum capacity, nor are we creating much of a training effect. It takes dedication to a system, and meaningful progressions to improve elements of performance - balance, speed, strength, core, flexibility and of course... Arm Balance (we have a pretty big obession right now with standing on the hands). My most progressive work as of yet is Primal 12, where there are 12 workouts and 12 matching weighted/unweighted flows with Clubbells, where students from all around the world can access meaningful, progressive programming via digital download.
TIP 2: Make one meaningful post per day, and link it to a product, service or your parent website. Essentially you are responsible for directing traffic to your own work. Dedicated and loyal followers are more valuable in my mind than sheer number of followers. I would rather have real support from a broad network around the world, than thousands of 'likes' from people that view my work as purely entertainment.
Speaking with photographer/videographer Ify from Fizzycal clothing brand and media company, I got even more insight on this ever evolving industry of fitness and entertainment. Fizzycal’s vision is to explore all styles of movement from yoga to parkour to calistenics on the bars and much more. His brand represents connecting and providing media for all types of intelligent and fun non-traditional fitness methods, with the goal of getting more and more people involved. Sort of a resource for folks looking to try new and exciting forms of exercise, outside of a gym. Literally outside. Like in the grass. Which brings me to my next tip - get out of the gym and into the world!
TIP 3: Use the beautiful landscapes and urban environment for backdrops on your posts. Dynamic photographs that push the edge can give the viewer a sense of who you are, where you live and practice and the essence of what you are teaching. Have fun, and stay original. Happy people manifesting their dreams and using all available resources are inspiring... embody that and you will find success.
TIP 4: Find a form of social media that works for you, and use it - efficently. You may prefer Facebook because of the international reach or the demographic of users, or you may like youtube because you really have something to say and want to reach a broad audience. Social Media is time consuming, and I recommend to make your one post in the morning and get on with your day. Don't spend excessive time trying to be on all forms social media with different posts, just "water your social media garden" once and get back out into the world. Creativity is a precious gift and it is important to remain present in our work to be effective.
Tip 5: Use social media to initiate a relationship. Don't just Follow people via social media, but get out there and meet them face to face. Go to an event like Wanderlust, a seminar, a workshop or their home studio. Real connections matter much more in the ever changing world of social media and fitness, and if you are serious about your career as a movement artist - invest the time, energy and resources to learn from the very best (my next few months include studying with people like Steve Atlas, Noah Maze, Abria Joseph, Jen Sinkler, Scott Sonnon and more). Your work will improve as well as your own practice.
I hope you got some valuable info from this blog, very excited for the new few days in London, UK growing our tribe of instructors organically and authentically.
Engaged in the movement toward more functional fitness. Mama, entrepreneur, leader, mentor, and co-creator of Clubbell Yoga.
Co-Creator of Clubbell Yoga, Movement & Performance Specialist, Head Coach at RMAX International